Brad Boston, NetNumber President and CEO

In our multi-part blog series, we are examining how carriers can accelerate migration to next-gen services, increase service agility, mitigate signaling surges, and reduce operating costs.

This week’s blogger is Brad Boston, NetNumber President and CEO. Before joining NetNumber, Brad served in several executive leadership roles at Cisco, including CIO.

I’ve had the pleasure of visiting several of our customers in Europe and the US during the first half of the calendar year. Many of the Carrier executives I have met with expressed similar challenges – rapidly changing technology, maximizing return on investment, the need for agility and flexibility to change services and offer new services more quickly.

With the deployment of LTE and IMS, IT basics are becoming a standard part of how carriers think about their core network infrastructure. The ability to change or enhance service offerings or create new digital services requires investment in a service delivery infrastructure that spans legacy and next generation network elements, content and bandwidth management, OSS and BSS, virtualization, and so on. Software-based solutions are key. Software untethers the carrier from long-life cycles associated with hardware, and provides unparalleled flexibility. With software, a carrier can download and push out an update to routing tables in real time as opposed to manually updating 20, 40 or more boxes individually. Imagine the cost and time savings.

The desire for OPEX / CAPEX savings is driving carriers to consider implementing NFV and SDN approaches offered by many vendors today. My advice to Carrier executives—recognize that simply virtualizing network functions isn’t the answer. If each function is still separate when virtualized, it must be deployed, managed and updated separately. This does nothing to reduce complexity in the network core. And complexity is a major barrier to changing or offering new services quickly.
Our approach is different. Our virtualized infrastructure, TITAN, collapses and virtualizes all signaling control, policy enforcement and subscriber database services into a single platform. This platform is easily scaled and distributed to the optimum spots in a carrier network. And it will work well on an NFV infrastructure.TITAN radically simplifies the network core. When I explain our approach, Carrier executives immediately see a path for addressing their most pressing challenges.

What do you believe are the most pressing challenges for carriers around the globe today? Is virtualization the key? Share your perspective.

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