Don’t fear the black swan, take it as an opportunity to soar

A black swan event ­ an unexpected occurrence that has a substantial impact on society and business ­ typically sees companies retrench, cut investment, freeze hiring and look to ride out the storm. However, for some businesses this is the wrong strategy. Counter­intuitively investing, restructuring and building for the future can be far more productive, delivering accelerated development and a transformed and rejuvenated business.