Kim Gibbons, NetNumber Chief Marketing Officer
With record attendance of nearly 100K attendees, MWC16 was packed! More than 2000 exhibitors vied for the attention of attendees with demos and announcements related to new phones and virtual reality gear, smart cars and drones, and IoT and 5G progress. Whales hung from one ceiling, robots kicked soccer balls, and a virtual museum beckoned visitors to view virtual artifacts.
The NetNumber team was exhibiting in hall 7, and sharing our vision for how a new signaling architecture and our applications can address the challenges facing operators today and in the future. While we didn’t have any gimmicks in our booth, we did have the burger joint next door. And our booth seemed to be pretty packed throughout the show. Here are a few of the highlights from our trip to #MWC16.
At this year’s Mobile World Congress, we introduced attendees to our TITAN platform and Global Data Services product. Visitors to our booth were very interested in our STP, Diameter and HSS/HLR applications on TITAN. You can read more about these applications here. We were pleasantly surprised to learn NetNumber TITAN was named a finalist for “Best Mobile Infrastructure Technology” by the GSMA Global Mobile Awards!
We also announced the industry’s first multi-protocol signaling firewall, which gained a lot of attention from show attendees as well as the media given growing concerns of security issues with SS7 and Diameter networks. Read the announcement here.
NetNumber Founder and Chief Strategy Officer Doug Ranalli hosted a Power Hour session, helping the audience understand the signaling layer and how operators can use a common signaling core to create competitive advantage and reduce costs. We’ll be sharing a link of the recording later this month so check back.
We’ve already started planning for MWC17. We hope you’ll grab a burger and stop in for a visit!
With the telecom industry undergoing a transformation to 5G and cloudification, we had recognized the need to transform into a cloud-based business. We made a conscious decision to press the accelerator rather than the brake, to neither hunker down to wait for the future nor to maintain the status quo.
In addition to speaking at the November virtual Telecoms Europe 5G conference hosted by Mobile Europe, I also participated on a panel considering whether Cloud Native is critical for 5G. My fellow panelists represented Swisscom and Rakuten Symphony, with the moderator from Arthur D Little Austria.
After 20 months of not attending any in-person events, I was excited to get to #MWCLA21 last month. It was an opportunity to see speakers on a real stage as opposed to my laptop screen, to meet people in person (although masked), and even to attend an industry party or two.